5 Steps To Building An Email List Of Prospects

One of your most important tasks for any online entrepreneur is building an email list of prospects. When somebody provides you with their email address, they are granting you permission to send them information about your business. This means that they are interested in what you have to offer.

People will buy when they are ready to buy, not when you are ready to sell, so it’s vitally important to keep in contact with them. The most effective way to do this on a regular basis is via email.

Here are the 5 steps to building an email list of prospects.

1. Choose Your Target Market

Your business can’t sell everything to everyone and the more focused you are your target customer, the easier it will be to connect to that person. Always keep in mind that you are selling to one individual at a time, not a group. Target your marketing to a smaller part of a bigger group and your marketing efforts will have a much better chance of giving you the results you want.

2. Offer Something Of Value For Free

It’s not likely that someone from your target audience group will give you their email address for nothing. You have to offer them something in return that they will want. This could be a high quality report, checklist or e-book, a video training module or audio file. Don’t forget that what you give away for free will indicate the standard of your business’ products and services. If you give away rubbish, your business will be thought of as rubbish.

3. Create An Email Opt-in Form

You now need a way to actually collect email addresses. For this you will need list building software called an autoresponder. An autoresponder enables you to capture and manage your email list. Your autoresponder can generate an email capture box that you can put on your website home page. Another way to get emails is to build a lead capture page. This is a webpage that is still connected to your autoresponder but separate to your website. Its only objective is to capture email addresses.

4. Set Up Your Autoresponder

There is no point in collecting email addresses and doing nothing with them. You need to set up a series of emails in your autoresponder to automatically send out your freebie when people sign-up. Research shows that it takes at least 7 emails before most subscribers will act. Pre-load your autoresponder with a series of helpful emails that will create a desire for your subscribers to want to know more.

5. Drive Traffic To Your Email Opt In Form

To get people to join your email list you have to drive traffic to your website or landing page. There are basically 2 types of traffic. Paid traffic and free traffic. As a general rule, you should only pay money for traffic that you are directing to a lead capture page. This is traffic that you control and the primary objective is to obtain the visitor’s email address. You would use free website traffic strategies to drive traffic to your website, blog, Facebook Group, online articles and videos or other information-style website. All of these pages should feature your email list opt in form or, at the very least, contain a link to your lead capture page.

Email List Building in 5 Easy Steps

In the world of online business, email list building is the process of developing a database of people’s email addresses who have an interest in your business and are willing to consider buying from you. So how do you build a customer list? Here are 5 easy steps to follow.

1. Start With An Email Autoresponder.

You need reliable autoresponder software when you’re building a customer list. An autoresponder can automatically send potential customers a sequence of pre-written emails when they subscribe to your list. It will keep a record of who you send it to, the subject line, the text within the email, open rates, click-through rates and how many messages you have sent.

2. Put An Opt-in Form On Your Website.

Your email list building strategy starts with an opt-in form. This is a form that can easily be created by your autoresponder software. You position the opt-in on your website so that your website visitors can see it and insert their email address. You only need to ask for their email address as at this stage, as the more details you ask for, the less likely people will be to provide you their information.

3. Offer Something Of Value For Free.

To encourage somebody to provide you with their email address, you will need to offer something of value in return. This is how to build your list. Keep in mind that what you give away for free will reflect back on the quality of the products and services that you sell. You could give away something like a free report, video or newsletter related to your business and it should be emailed to the person as soon as they opt-in to your list via your autoresponder.

4. Set Up A Sales Funnel.

Now that the prospect is on your list, you need to guide them through a process of understanding the benefits of your products and services. This is your sales funnel, which is a series of messages emailed to your prospect with various product up-sells and down-sells. As you build a customer list, a prospect will, on average, need to see or hear your marketing messages at least seven times before they take action and buy from you.

5. Always Provide Value.

One of the most important elements of email list building is to constantly deliver value to the people on your list. Of course, your content is directed toward specific reasons to buy your product but you don’t want to make it sound like a persistent sales pitch. As you deliver valuable information, your subscribers will start to trust you and regard you as an expert in your market. They will then be more likely to buy from you.

As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to Aweber Review.

How To Start Building An Email List

You can future proof your business by building an email list. Facebook, or Google can change their rules on how you use them whenever they want and without warning. But with your own email list you can contact your subscribers whenever you want and for whatever reason you want.

Let’s look at the 5 steps to building an email list.

1. Dependable Email Marketing Software

One of the most important elements for building an email list is choosing dependable email marketing software, known as an autoresponder. It will help you manage your email lists, create opt-in forms, and deliver your emails on autopilot.

There is free list building software available but trusted autoresponder companies like AWeber work hard maintain top level ratings with ISP’s, so that their servers aren’t flagged for sending spam. If you send bulk emails from your own server, especially if you’re on a shared server, it’s very likely that your server’s IP address will be blacklisted and none of your emails will get through.

2. Produce Something Of Value To Give Away For Free

People won’t sign up for your email list if you don’t offer some kind of incentive. Offer something that will directly help your target audience to solve a problem or make their life easier. This might be a free, eBook, report or free product of some kind. Make it something so good that people won’t want to pass it up and would pay for in normal circumstances.

3. Create A Squeeze Page

A squeeze page is simply a page that has the primary aim of getting people to sign up for your email list. You can use your autoresponder software to create appealing opt-in forms that you can put on your squeeze page. Once you have a squeeze page that offers the freebie you’re giving away it’s time to drive traffic to that page.

4. Get Traffic To Your Squeeze Page

Now it’s time to get traffic. Start to interact on the social media sites that your target audience use. Make blogging and search engine optimization part of your strategy to get traffic and get people to sign up to your list. You can also pay for advertisements. Paying for ads lets you instantly know whether your squeeze page is converting or not. This can help you make tweaks so you can get more people to sign up.

5. Create A Sales Funnel

Everyone who signs up to your list will receive an email that contains a link to download their freebie. This is the start of your sales funnel. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages.

Is Co-Op List Building the Best Form of Automated Email Marketing?

There are a lot of traditional and well known methods out there for building up your email list, and my favorites tend to be automated email marketing methods.

The traditional ones tend to be pretty commonly used- things like article marketing, search engine marketing and video marketing are all good to build you email marketing lists. Still, there are plenty of unconventional methods that your email marketing campaign can greatly profit from if you incorporate them into your overall list building strategy. These are less common methods that are none-the-less still incredibly effective for getting people to opt in to your newsletter. One of these non-traditional methods of list building for automated email marketing success is Co-Op List Building.

This is how co-op list building works.

Basically, you join a co-op and all the members of this co-op are given a tiny piece of javascript that they place onto their website or their blog. I’m sure you have seen these before.

When you go there you’re going to be greeted by this annoying little pop up window. On this pop up window are about 7 or 8 different email marketing lists. The pop up has a small description, about one line long, of each of these different newsletters related to your targeted email marketing niche. A number of these boxes are going to be pre-checked, and people will read through the descriptions and check the ones that they want. They then input their name and email address, fill out a verification form and submit all of it.

Now, this isn’t about putting up 7 or 8 links to your own newsletter. In fact, only one of the options is to sign up for my newsletter. The rest are composed of other people’s newsletters who are in the same targeted email marketing niche as I’m in.

Basically, I display their newsletter in my little pop up ad and they display my newsletter in their website’s little pop up. We work together; we leverage each other’s traffic to help all of us, and the whole thing is done passively, some true automated email marketing right here.

This co-op works off of what’s known as a credit system. Basically, whenever a visitor comes to your site and your pop up window shows up, you get a few credits. Each of those credits is worth 1 showing of your ad on other people’s pop up windows. It’s real simple, and real effective. And perhaps best of all for ease of integration into your email marketing campaign, it takes about no time to set up and passively gets new people who are targeted to your niche to check out your newsletter and be exposed to it and quite possibly sign up for it.

You’ll build your list quickly, it works with pretty much every autoresponder services, and it’s completely free to get started on it.

Create An Ethical Bribe For List Building

An ethical bribe, also known as a lead magnet is something you offer to your potential subscribers at no cost in exchange for their names and email addresses. This could be a report, an audio, video, e-course, mind map, checklist, cheat sheet, etc.

However, what you offer must be something that your potential subscriber considers to be valuable and useful, or offers a solution to a problem they are having in regards to your niche. At the same time your ethical bribe should be something that is low-cost for you to create. This is why an information product is the best ethical bribe.

Never offer visitors to your squeeze page anything that is widely disseminated over the internet. After all, if your prospective subscribers can get the same product anywhere, why would they want to give you their name and email address in exchange? More than likely they won’t which means they will leave without subscribing to your list.

Your ethical bribe needs to be so good, that you blow away your subscribers. You want them to think that if your FREE content is this good, your paid product must be really awesome. Your ethical bribe should contain very specific techniques that enable your subscribers to get results. For example, if your ethical bribe is about traffic generation, you might include 2 or 3 of them with step-by-step instructions on how your subscribers can apply them. Of course, your paid product and the products in your sales funnel will expand on these instructions as well as include even more methods.

You want to share high quality content that is very specific to your niche and useful for your subscribers. This is so you acquire a targeted list of subscribers as a targeted list will be much more eager to purchase the products you promote to them. Use Jimmy D. Brown’s ‘useful but incomplete model’, which basically says that you should create an ethical bribe that provides excellent information, but leaves out something critical so that subscribers must purchase your product in order to make the strategies in your ethical bribe useful.

You need to strike a balance by providing high quality information that keeps your subscriber wanting more but that is lacking in some way which of course your paid product will provide.

People will be more willing to give you their name and email address if what you are offering is something you have created specifically as your ethical bribe and is not available anywhere else. However, they don’t only want something they consider valuable, they also want something that is easy for them to consume. So, you may get higher opt-in rates if you offer them a mind map, cheat-sheet or one-page list of the tools you use in your business which make common tasks easier or quicker to do.

Profitable List Building

Anyone who is interested in internet marketing, no matter what their experience level is, has heard the saying, “The money is in the list”. But in reality, this should actually say “The money is in the responsive list”. Why? Because you could have thousands of subscribers on your list but if very few are buyers, that list will be worthless. On the other hand, you could have a list of just a few hundred subscribers, but if that list is made up mostly of buyers, that list could be a goldmine.

What most people don’t realize is that list building has two parts:

1. Physically building a list

2. Maintaining that list of subscribers.

While most people will concentrate on building a huge list of subscribers, it is just as important to maintain that list.

In order to build a responsive and thus profitable list, you will need to develop a relationship with your subscribers to convert them into customers. However, this is not something that can be accomplished overnight. It takes time, effort, and lots of work to get your subscribers to trust you and your product recommendations. But, once you have built a responsive list, you can make money any time you want just by sending out a few emails.

The formula is really simple:

Get Leads + Build a Relationship + Send Promotional Emails = Money in the Bank

So as you can see, you need to not only get leads (subscribers) but you also need to build a relationship with them if you want to make any money from the emails you send.

However, interest in what you are offering is at its highest point just after someone subscribes to your list. Because your emails will become less effective as time progresses, you need to start promoting to your subscribers as soon as they join your list.

On the other hand, you do not want to send just promotional emails as many of your subscribers will quickly opt-out.You will need to provide high quality information on a regular basis so your subscribes don’t forget they joined your list and also to keep them reading the messages you send. You will also want to promote your product or an affiliate product in every email you send out.

Some marketers believe you should never start promoting as soon as someone subscribes to your list. They think you should send your subscribers a lot of high quality content before you start promoting to them. However, the only thing this accomplishes is to make your subscribers expect everything for free. This is counterproductive as your goal is NOT to build a list of freebie seekers, but to build a list of customers.

Yes, you do want to build a relationship with your subscribers, but you can do that as well as send them promotions, just include your promotions along with your content. This could be in the form of product reviews, suggesting a product related to the topic of your article, including a link to a product before your signature, or suggesting a product in a P.S.

Highly Effective Email List Building

Last month we covered 3 ways to list build that are working especially well this year. If you missed the article, you might want to go back and see how to build your list with Facebook Live Videos, Guest Posting with Upgrades and Hosting a Virtual Summit.

Today we have three more list building techniques that are working really well this year.

And before we get started, I just had a thought: What if you implemented all 6 of these techniques in the next 60 days? Can you imagine just how fast your list might grow?

Hmmm. Something worth thinking about. And definitely something worth doing. That’s because if your list isn’t growing, odds are your income is either stagnant if you’re lucky, or diminishing if you’re like most marketers.

The fact is, there are two kinds of customers who tend to buy the most stuff from you. One is the fan who will buy most anything you recommend or create. The second is the new list member who right now thinks you’re hot stuff. And you are! But the problem is, sooner or later they will latch onto someone else or lose interest in the topic, and then they’re not such a great customer any more.

Which is why you always need to be list building.

Let’s get started:

Method #1: Give the Bonus

This one is simple and quick. You take one of your products and offer it to someone who is about to launch a product. Your product then becomes the bonus to their product.

To be effective, you should offer a product that is currently selling well or at least recently sold well. This will make it easier for the product launcher to say yes.

Your product should also be an excellent fit while not duplicating content. For example, if they’re selling a course on meditation, you might offer your product on getting great sleep, easing stress or thinking more clearly – all benefits of meditation.

Everyone who buys the product from the launch will be added to your list, so you can send them the freebie.

Method #2: Do Webinar Giveaways

When you publish a new blog post on how to do something or achieve some kind of results, give a free webinar, too.

To entice people onto the webinar and get them to join your list, you’re going to offer an incentive. It should be something people love that is very closely related to the blog post topic.

Once people get on your webinar, let them know how to get the freebie, teach the content in the blog post, and at the end pitch your paid product that is directly related to the blog post.

Here’s what the sequence looks like:

· Publish a blog post

· Offer a free webinar to blog post readers

· Let everyone on social media know about the webinar as well

· The incentive to get on the webinar is that you are teaching the content in the blogpost (and then some) AND giving away something really enticing and valuable.

· On the webinar, give them the URL to download the freebie (they give their email address so you know where to send it). Teach the blogpost content. And pitch a product that is directly related to the blog post.

Don’t forget to record the webinar and place it on the blog post. This will keep new people coming to the webinar and signing up for the enticing freebie, as well as buying your paid product.

And of course you can continue to send people to the recorded webinar via social media.

Rinse and repeat.